September 4, 2008 -- American Laser Centers, which calls itself the largest provider of laser hair removal and other noninvasive aesthetic services in the U.S., says it is sponsoring the STYLE360 show during New York Fashion Week (September 5-12). STYLE360 will showcase Spring and Summer 2009 runway shows of hand-picked fashion designers and retailers -- to an audience made up of national and international media, buyers, industry tastemakers, celebrities, and socialites. There, American Laser Centers will demonstrate "the latest craze on the beauty scene -- VelaShape" body sculpting treatments.
VelaShape uses a non-invasive process that combines externally applied treatments including bi-polar radio frequency (RF), optical energy (either laser or light), plus vacuum and mechanical massage to reduce the appearance of cellulite and measurably reduce the circumference of arms, thighs, abdomen and other treatment areas. It has been used individually and in combination with other treatments such as LipoLite laser lipolysis.
The first device to be FDA-approved for both cellulite reduction and circumferential reduction of thighs, "VelaShape can make squeezing into the revealing, body-hugging and super-skinny fashions that dominate the runway less challenging," according to the company. Developed by the inventor/patent-holder of intense pulse light (IPL), Dr. Shimon Eckhouse, along with master physicist, Dr. Michael Kreindel, the technology platform claims to overcome the safety and procedural limitations of IPL and conventional lasers.
VelaShape promises fast, visible results, in as few as four office visits and with no downtime. With four treatments each spaced one week apart, says American Laser Centers, patients are able to achieve significant toning, contouring and improved skin texture within a 30-day period.