How to get coverage in BioOptics World

Is there someone to call if I have press release about a new product for the biomedical optics industry?

Mail press releases to BioOptics World New Products. Use email: bownewproducts@pennwell.com Include a color image (color photograph or jpeg format preferred)

Keep new product press releases short (less than 200 words) and to the point. Stick to the facts: what?s new, what are its benefits, what market is the product aimed at, and who is the contact for more information.

Who do I contact with technical, industry, or applications news in the fireld regarding new developments in optoelectronics or its applications?

Kathy Kincade (kkincade@pennwell.com)

Include a contact name, phone number, and email address

We are always interested in ideas for news stories. Tell us how the development advances technology, what are its benefits, and what are the likely applications. Typical industry news includes financial reports, executive changes, major contract awards, mergers and acquisitions, market research reports, and industry events.

Check the editorial/marketing planner for each issues Feature Focus. Although many of our feature topics are planned with the Editorial Calendar included in this Media Kit, we will consider additional technical and applications features related to the feature focus of each issue.

Send ideas (a couple of paragraphs will do) to Kathy Kincade (kkincade@pennwell.com)

Follow up with a phone call (510-337-1727) or email

Send to Carol Settino (carols@pennwell.com)

Include address and phone number

Keep it short (100-200 words)

If you would like to comment on something that appeared in the magazine, send us a letter or email--we"d like to know what you think.

Photographic images--prints and transparencies
Color transparencies are preferred over prints, when possible. In general, larger-format images (4 x 5 transparencies, for example) will reproduce better than smaller-format images (35-mm slides), but both are acceptable.

A large-format submission is required for images intended to be printed at a large size, such as on the cover of a magazine. (Note: standard overhead transparencies--ViewGraphs--are unacceptable for reproduction as photographic images.)

Line art illustrations (charts, graphs, diagrams):
Any drawing (chart, graph, diagram, sketch, etc.) on paper is considered a traditional hard copy submission of illustration. This artwork should be clean and clear. All type must be legible. If a specific color or a color variation is important, please make a note of it, provide a color version of the artwork, or include additional reference.

Photographic images:
Electronic submissions of photographic images refers to any RASTER-based computer image. This category can include photographic images and computer-generated images. Electronic file formats that we can access most reliably include TIFF files and Encapsulated Postscript (EPS) files. We can also accept file formats that are compatible with Adobe Photoshop software (Amiga IFF, BMP, GIF, MacPaint, PCX, PICT, Pixar, PixelPaint, Scitex CT, Targa & JPEG). Artwork can also be extracted from PowerPoint and Word files.

Ideally, electronic image files will have a resolution of 266 pixels-per-inch or higher. Images of lower resolution would have to be reduced in size to increase the relative resolution (for example, a 72 pixel-per-inch image, if used, would have to be printed at approximately 1/4 of its submitted size.) For images intended to be printed at a large size, such as on the cover of the magazine, a high-resolution image (approx. 266 pixels-per-inch) of adequate size (about 8 x 10) is mandatory. Hardcopy (printout) of the artwork MUST accompany any electronic files so that the identity of the images can be verified.

Line art illustrations (charts, graphs, diagrams):
Electronic submissions of illustrations refers to artwork created with a VECTOR-based computer drawing program. Electronic files are preferred to hardcopy line art because they save illustrator time. Our art department uses Macintosh computers and Adobe Illustrator software to create vector-based illustrations for the magazine. Images submitted as Adobe Illustrator files or Macromedia Freehand files are ideal. We can also read or translate images in formats from other vector-based drawing programs, such as Postscript (PS) files, Encapsulated Postscript (EPS) files, CorelDraw 5/6, CMX, Computer Graphics Metafile (CGM), Windows Metafile (WMF), Macintosh PICT, and Adobe Acrobat Portable Document Format (PDF) files.

We recommend that artwork from vector-based drawing programs NOT be converted to rasterized or bitmapped images. A hardcopy printout of the artwork MUST accompany any electronic files, in case we are unable to access such files.

For artwork submitted on disk, Macintosh-formatted disks are preferred, but not necessary. Acceptable storage methods include 3.5-in. Macintosh or PC floppy disks (for small files), zip disks, SyQuest cartridges, 3.5-in. Magneto-optical disks, and CD ROM disks. We can receive small files as attachments to e-mail messages. We also have the capability to download photo images from a Web site, if necessary. We can also access the following compression and encoding formats: StuffIt and Compact Pro archives (.sit, .sea, and .cpt), BinHex (.hqx), MacBinary (.bin), ZIP (.zip), ARC (.arc), AppleLink (.pkg), gzip (.gz), Unix Compress (.Z), UUencode (.uu), Tar (.tar) and StuffIt SpaceSaver files.

Questions? Contact Lisa Riordon, Laser Focus World Art Director at (603) 891-9432 or lisar@pennwell.com